For this project I chose to reach out to a woman who works
at a regional office of state’s Every Woman Counts program, which provides free
breast and cervical cancer screening and diagnostic services and public
education to low income and uninsured woman age 40+ through a network of local
community and public clinics. I am very interested in public health and how
different demographics get educated in regards to different issues, so I felt
like this woman was the perfect candidate for me to interview.
Alright now to dissecting her written artifacts… First off
the genre of the documents that I received was primarily educational, friendly,
and created a sense of community. The artifacts that I was given are mostly
flyers or informative handouts to give to people. The documents are educational
because there are many different facts embedded in the text about breast and
cervical cancer in regards to how to prevent, how to treat, and how to qualify
under the Every Woman Counts program. The flyers display the educational
information if a very clear and concise way that allows for the reader to
easily comprehend the information displayed. Because of the friendly style that
these artifacts display, it could draw the attention of the target audience and
create a sense of understanding and demonstration of willing and wanting to
help. Friendly is important when trying to reach out to a specific group, if
the flyers were try and full of boring texts it is probable that not as many
people would choose to read it. The flyers are friendly because there are many
pictures of happy women naturally smiling in a group of women who in a sense
shows that they “support each other”. When a women is choosing to get educated
about something that they are unfamiliar with, it is important for them to feel
like they are being supported and part of a family or a specific group that is
welcoming. Because friendly vibe that the documents project it can also create
a sense of community, demonstrating to the people being educated that they are
not alone and are being supported.
Writing conventions, these include spelling, punctuation,
capitalization, and grammar that help make the documents clear and
understandable. The reader should be able to finish the reading without having
to stop to try to figure out what is being intended to be read. The artifacts
that I received had no spelling errors, meaning that they probably had numerous
people proof read and edit this document. The punctuation is clear, there are
not any texts that I feel like ran together or is unclear. The text is spaced
out so it can clearly be read in the order that it was intended to be read and
there are paragraph brakes to show that it is a different thought. In regards
to capitalization the beginning of each sentence is capitalized as well as the
title of each document. The grammar, the whole system and structure of the
documents are very clear. There are not any words that are imbedded in the text
that should not be there and the reader isn’t left trying to piece together
what the document is intended to say.
The audience of this document is clearly intended for women
over 40 who are in need of education in regards to breast and cervical cancer
screening and diagnostic services. There are only older (40-70 year old) women
displayed on the brochures. This shows that they have a target audience that
they are marketing towards and trying to reach out to. I was only given the
documents written in English but because we live in a community where a vast
majority of the unemployed women over 40 are Hispanic they also have the same
documents translated into Spanish. So on the brochures they are targeting their
audience to be multicultural and once again creating a sense of community. The
color scheme I believe also plays into who the audience is intended to be. Two
of the documents I was giver were a soft purple and light green, these colors
represent to me a sense of understanding, calm, and collected.
The purpose of the documents, are to educate women and to
show that health is affordable. There are many women who need to be educated on
this topic and it is the Every Woman Counts program’s job to reach out and
inform the community. The purposes of these documents are to also hook the
reader and to make the reader want to learn more about the program. They are
supposed to be educational and lure the reader in so that they can gain the
benefits from the program.
The tone of these artifacts I believe to be simple, clear,
and friendly. Friendly I think is the biggest underlying tone because once
again the document wants to draw the reader in and create a sense of community.
The artifacts also are educational which I believe to be a tone. Since the
artifacts are meant to be educational and create a sense of community the
author of these documents has a hard job to create a piece of informative
literature that creates a feeling for the reader to relate to.
The style of these artifacts is simple, informative, and
clear. Many people who are being given these documents are not educated in
regards to what the Every Woman Counts program has to offer, so the program
needs to create a style of understanding, community, education, and easily
understood. The style of the writing means a lot to the reader, if the text is
dry (which this one is not), than the reader will probably choose to put the
flyer down after reading the first line or two. The style needs to draw the
reader in and make them want to keep reading, which is why I think the artifacts
I was given are very well put together. They are easily able to be read and
understood but at the same time very informative.
No comments:
Post a Comment